There is coin to be made.You just need to make a mom feel insecure enough to open her wallet.
It’s not so hard. Use her hormones to your advantage. The last five pounds of baby weight. Those ratty jeans. The perma-ponytail. A transitioning self-image combined with sheer exhaustion make it an easy sell for you.
And who are you? Why, you’re America, of course! And you have a new best friend.
The Momshell.
Also known as the Hot Mom.
Sometimes called the M.I.L.F.
It’s not a new concept, but it’s a growing concept. And it’s intriguing and distasteful and utterly ingenious.
At first glance, the theory resonates wonderfully: moms need to make time for themselves. When you look good, you feel good and you’re a better wife and mother. Having a child doesn’t need to equal a decline of hygiene! There’s no need to wallow in sweat pants when you could be the epitome of maternal chic!
Heidi Klum, for example. Strutting the cat walk a mere two hours after giving birth to her 17
th child, she’s a savvy business-woman, a loving mother, and she reeks of sex and elegance. Even outside Hollywood, the momshell abounds. There’s Michelle Obama – our organic-eating, garden-growing, modern-day Jackie O. Then let’s take a peek inside the wives’ locker room of an NHL team…coiffed and sleek with brats equally coiffed and sleek. And let us not forget
“Stacy’s Mom.” A classic momshell if there ever was one.
I’ve been watching the momshell movement with mild interest, never really paying it much attention until my sister forwarded me
an article on the subject. And then it suddenly dawned on me that our country has been
MOMSHELLACKED. It’s seeped into our subconscious and while the rhetoric sounds positive, I have been ignoring the mounting negative. Which is mainly that it’s a MASSIVE MONEY-MAKING SCHEME that preys on the insecurities of motherhood.
In fact, my disgust with the momshell moniker can be summed up by the title of the upcoming book, “From Mousewife to Momshell: The Rules and Celebrity Secrets for Being a Thinner, Younger and Sexier Mom.”
Thinner. Younger. Sexier. Sweet Jesus.
You just know that book is going to be a NY Times Bestseller.
The article goes on to discuss how being a hot mom comes down to disposable income. If you’ve got the money, then you can get the personal trainer, the “skin care, makeup, hair color and clothing.” And let’s not forget the onesie for your baby that says, “Don’t you wish your mommy was hot like mine?” It’s a socio-economic thing.
And just when I feel that I’m way too unfashionable to even be reading this article, several mothers step up and ask whether the momshell trend is “about empowering women or peddling pricey products.” Yes! And how bending the traditional stereotype of a mom is a good thing, but gets murky “when society starts viewing ‘regular moms’ as frumpy, mousey or inferior.” Yes, yes!
I mean, what the hell is wrong with wearing workout clothes seven days a week?
So this article was a bit of a wakeup call for me. I was aspiring to be a momshell and didn’t even know it. To lose the baby weight, to look fabulous at the office Christmas party, to create the appearance that you run yourself and your household with complete ease. To look thinner. Younger. Sexier. The pressure is there.
But when I actually sat down and thought about it, it wasn’t anything material that makes me feel like a hot mom. It’s the 30 minutes that I spend on the treadmill. It’s a LONG, hot shower - water bill be damned. It’s Friday night when I come out of the bedroom looking like shit and my husband has set the table, lit the candles and prepared a delicious dinner. ( Which has never happened but He is still in training. He will clean to impress me and I feel sexy when the house is clean :)It’s when I make time for myself – not for Botox or shoes – to feel rested and strong and confident.
What about you? What makes you feel like a momshell?
Hopefully it’s not a pair of Jimmy Choos, because then I’d have to send your kid a picture of my kid in her new T- Shirt. The one that says, “My mommy can kick your mommy’s thinner, younger, sexier ass.
. In 3d of all things! They had children's size glasses and everything. She loved it and sat threw the whole thing. Turns out it was another first too! One we got there Trey told me it was his first 3d movie. He loved it too. 
